Recommendation

Every restaurant will face day to day challenges. We want to be able to control these challenges as much as we can. Anything that happens whether it is small or large can affect us as a whole. In order for less problems and risks to occur there should be a better system in place such as a back up system.

For example: When the POS System goes down there is not much you can do at a McDonald restaurant. This is only way a restaurant can operate which is very unfortunate. Sometimes there is no reason as to why the system is down or any way a manager or IT person can help to fix it other than to wait for a new tower. There should be another system that can boot up and be used as a back up for a short period of time.

One of the best ways to get information to the public more quickly is through social media. McDonalds uses social media in the form of commercials, radio ads, and other ads posted on Instagram, Facebook, and twitter to advertise many of its products. Through social media McDonalds reaches a younger audience through its many promotional ads posted online. By hooking in all different targets and not focusing on one particular group of people to target it allows them to increase its sales. Because technology is so widely used by many different groups of people, McDonalds would greatly benefit if it is up to date with all of the information systems that are being used. For example some McDonalds use the E-Payment which allows customers to order and pay through the IPhone 6, 6plus and apple watch.

This makes ordering easy for only a few because not every McDonald’s is implementing this system. They cannot limit this only to Apple users because not everyone is 100 percent Working together is the only option to advance so they need to collaborate not only with apple but other companies as well.

Another challenge that McDonalds faces is the hardware and software that is not kept up to date. We understand the cost basis might be high but if one system is down such as the POS System then it makes it harder to use any other system without a problem. There should be a way to get faster and better service when there is a crash in the system. A backup system would be perfect as well as having someone such as a manger trained to fix most of the problems on hand. This would help a lot because it would cut the waiting time in half and allow the customers to receive the best service possible.

Shipment and Inventory can become a hassle. Inputting daily inventory for breakfast and lunch is very time consuming.  McDonalds generates a lot of reports throughout the day so we believe that there should be a system created that would work with the POS system to calculate the appropriate amount to be ordered. It would be computerized so once an employee puts an order in the POS the new system will automatically re-calculate the inventory on hand. A manager can approve the limit of food and paper we should have on hand and when it becomes to low. When a certain item becomes low the system should be able to alert us and put out an order for shipment. This would be easier and simple than to have someone calculate these items on a daily basis.

One way McDonalds could attract more customers is by looking at what its competitors, such as Wendy’s or Burger king, are doing on a daily basis. By looking at what the competition is doing to attract and keep customers, McDonalds can try to improve on what they do not have to try to attract more of its competitor’s customers. Being versatile and doing what many of the other fast food giants do can help McDonalds become a better service company by trying to offer something that every customer wants. While trying to attract more customers from its competitors McDonalds can improve its customer service to ensure every new customer leaves satisfied and with the intention of returning.